The Hotel Sales and Marketing Association (HSMA) is the premier organization of sales and marketing leaders in the Philippine travel and tourism industry, representing the hotels and resorts segment. It is in the forefront of…

HSMA believes excellence should be recognized. That is why in 2015, HSMA launched the Virtus Awards in collaboration with industry stakeholders. Designed to shift paradigms in hospitality excellence, this ground-breaking, multi-category competition…