Welcome to Hotel Sales & Marketing Association International Inc.

We believe excellence should be recognized
Forging Ahead

Forging Ahead

The Hotel Sales and Marketing Association (HSMA) is the premier organization of sales and marketing leaders in the Philippine travel and tourism industry, representing the hotels and resorts segment. It is in the forefront of…

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Virtus Awards

Virtus Awards

Since its launch in 2015, the Virtus Awards has become one of the most coveted awards in the hospitality industry. It continues to celebrate the successes of member hotels and their strong hotel sales and marketing…

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