Welcome to Hotel Sales & Marketing Association International Inc.

We believe excellence should be recognized

Be a member

Be a member

Be a Member


The Hotel Sales and Marketing Association (HSMA) is in the forefront of providing hotel sales and marketing professionals with tools, insights and expertise to move their brand and remain current in the ever-evolving hotels and resorts industry.
HSMA was organized in 1979 from the informal gatherings of the directors of sales and marketing of the top hotels in Metro Manila. The first set of officers were Melvin Cruz of the Hyatt Hotel as president with Rose Hilario-Libongco of Hotel Intercontinental Manila, Aurora Patricio-Paredes of Manila Hilton, Michael Cuisia of The Manila Hotel and Peter Litgeib of The Manila Mandarin as charter officers.