Welcome to Hotel Sales & Marketing Association International Inc.

We believe excellence should be recognized


  1. For the Individual Awards, only accomplishments and/or achievements from the period 01 July 2020 to 30 June 2021 will be considered for this Virtus Awards cycle.  Concrete details on achievements and/or accomplishments by the NOMINEE, which highlight              creativity and innovation in the following areas will be given weight:
  • Retaining target demographics
  • Creating new markets
  • Delivering enhanced benefits to customers
  • Inspiring others through their leadership
  • Building mentoring relationships for next generation leaders in the industry

Weights will be distributed as follows:

Criteria Weight (%)
Actual Accomplishments and/or Achievements 40
Customer Service Orientation and Business Specific Knowledge 20
Team Work and Interpersonal Relationships 20
Commitment to Continuing Education 20
Total 100
  1. For the Institutional Award, marketing campaigns launched and/or ongoing from 01 July 2020 to 30 June 2021 may be submitted.

Weights will be distributed as follows:

Criteria Weight (%)
Campaign Theme, Objectives, Content 30
Implementation 30
Results 30
Presentation 10
Total 100
  1. For the “SNAP Out of Covid-19: Business Resilience” Special Award – COVID-19 response programs covering, among others, virus mitigation practices, recovery strategies, creative business concepts, digital transformation initiatives, audience-specific communications put in place, talent   development, workplace safety and wellness, sustainability initiatives, etc.. from the period 01 July 2020 to 30 June 2021 may be submitted.

Weights will be distributed as follows:

Criteria Weight (%)
Initiative and Effort 30
Implementation 35
Presentation 35
Total 100


  1. The Virtus Awards Organizing Committee will screen all nominations and shortlist  submissions based on those which best meet the criteria for each award category.
  2. The category of each submission may be subject to change during the screening phase.   The Virtus Awards Organizing Committee reserves the right to reclassify an entry to a higher/lower level based on its appreciation of the accomplishment/achievement being   cited and the position of the Nominee.
  3. All shortlisted Nominees will be submitted for evaluation by a panel of judges. The shortlisted Nominees will be called for an interview where the Nominee will have the chance to further elaborate on his/her performance as well as give the panel of judges the opportunity to validate/clarify points.
  4. Stalwarts of the travel and tourism industry, members of the academe, and thought leaders in the fields of business, advertising, public relations, media, and digital marketing will comprise the panel of judges.  Each award category will have its own dedicated panel of three judges.
  5. Judges will evaluate each entry based on its own merit and success. Scores will then be added cumulatively to arrive at an average score.  Each entry will be scored by the three  (3) judges secretly.
  6. All scores will be computed electronically and verified by representatives from an independent auditing firm.  Final scores will not be revealed until the awarding ceremony.
  7. Judging of entries will be on 25 September 2021 and will be done via Zoom.