Welcome to Hotel Sales & Marketing Association International Inc.

We believe excellence should be recognized
Judging

Judging

Without deviating from the original objectives of retaining/creating markets, enhancing customer benefit and satisfaction as well as setting higher institutional standards in the industry, the 8th Virtus Awards’ focus would be on SPRINGBOARD opportunities, game-changing PIVOT points, and BREAKTHROUGH results. Cycle period is 01 July 2021 to 30 June 2022.

  1. For the Individual Awards, criteria and weights are as follows:
Criteria Weight (%)
Actual Accomplishments and/or Achievements 40
Customer Orientation and Business Specific Knowledge 20
Team Work and Inter-Personal Relationships 20
Commitment to Continuing Education 20
Total 100
  1. For the Institutional Award, criteria and weights are as follows:
Criteria Weight (%)
Campaign Theme, Objectives and Content 30
Implementation 30
Results/Return on Investment 30
Presentation 10
Total 100
  1. The Virtus Awards 2022 Organizing Committee will screen all nominations and shortlist submissions based on those which best meet the criteria for each award category.
  1. The category of each submission may be subject to change during the screening phase. The Virtus Awards 2022 Organizing Committee reserves the right to reclassify an entry to a higher/lower level based on its appreciation of the accomplishment/achievement being cited and the position of the Nominee.
  2. All shortlisted Nominees will be submitted for evaluation by a panel of judges. The shortlisted Nominees will be called for an interview where the Nominee will have the chance to further elaborate on his/her performance as well as give the panel of judges the opportunity to validate/clarify points.
  3. Stalwarts of the travel and tourism industry, members of the academe and thought leaders in the fields of business, advertising, public relations, media and digital marketing will comprise the panel of judges. Each award category will have its own dedicated panel of three judges.
  4. Judges will evaluate each entry based on its own merit and success. Scores will then be added cumulatively to arrive at an average score. Each entry will be scored by the three judges secretly.
  5. All scores will be computed electronically and verified by representatives from an independent auditing firm. Final scores will not be revealed until the awarding ceremony.
  6. Judging of entries will be on 17 September 2022 and will revert to its original live, in-person format.