Welcome to Hotel Sales & Marketing Association International Inc.

We believe excellence should be recognized
Judging

Judging

  1. For the Individual Awards, only accomplishments and/or achievements from the period 01 April 2019 to 31 March 2020 will be considered for this Virtus Awards cycle.  Concrete details on achievements and/or accomplishments by the NOMINEE, which highlight              creativity and innovation in the following areas will be given weight:
  • Retaining target demographics
  • Creating new markets
  • Delivering enhanced benefits to customers
  • Inspiring others through their leadership
  • Building mentoring relationships for next generation leaders in the industry

Weights will be distributed as follows:

Criteria Weight (%)
Actual Accomplishments and/or Achievements 40
Customer Orientation and Business Specific Knowledge 20
Team Work and Interpersonal Relationships 20
Commitment to Continuing Education 20
Total 100
  1. For the Institutional Award, sales and marketing campaigns launched and/or ongoing from 01 April 2019 to 31 March 2020 may be submitted.

Weights will be distributed as follows:

Criteria Weight (%)
Marketing Objectives and Content 30
Creativity and Innovation 30
Results/Return on Investment 30
Presentation 10
Total 100
  1. For the Champion of Resilience – Marketing Communications Award, PR programs, marketing campaigns, social media communications,and activities launched from 23 March 2020 to 16 October 2020 will be considered.  The marketing campaigns, PR programs, social media communications,and activities should be able to strike the right tone in the challenging circumstances and connect effectively with their target audience/s.Weights will be distributed as follows:
Criteria Weight (%)
Marketing Objectives and Content 30
Creativity and Innovation 30
Results/Return on Investment 30
Presentation 10
Total 100
  1. For the Champion of Resilience – Individual/Team Award, only accomplishments and/or achievements from the period 23 March 2020 to 16 October 2020 will be considered.
    Weights will be distributed as follows:
Criteria Weight (%)
Role 30
Initiative and Effort 35
Results and Impact 35
Total 100
  1. The Virtus Awards 2020 Organizing Committee will screen all nominations and shortlist submissions based on those which best meet the criteria for each award category.
  2. The category of each submission may be subject to change during the screening phase. The Virtus Awards 2020 Organizing Committee reserves the right to reclassify an entry to a higher/lower level based on its appreciation of the accomplishment/achievement being cited and the position of the Nominee.
  3. All shortlisted Nominees will be submitted for evaluation by a panel of judges. The shortlisted Nominees will be called for an interview where the Nominee will have the chance to further elaborate on his/her performance as well as give the panel of judges the opportunity to validate/clarify points.
  4. Stalwarts of the travel and tourism industry, members of the academe, and thought leaders in the fields of business, advertising, public relations, media, and digital marketing will comprise the panel of judges.  Each award category will have its own dedicated panel of three judges.
  5. Judges will evaluate each entry based on its own merit and success. Scores will then be added cumulatively to arrive at an average score.  Each entry will be scored by the three  (3) judges secretly.
  6. All scores will be computed electronically and verified by representatives from an independent auditing firm.  Final scores will not be revealed until the awarding ceremony.
  7. Judging of entries will be on 14 November 2020 and will done via an online platform.