Welcome to Hotel Sales & Marketing Association International Inc.

We believe excellence should be recognized
Virtus Awards

Setting The Tone of Excellence

HSMA believes excellence should be recognized.  That is why the HSMA launched the Virtus Awards in 2015 in collaboration with industry stakeholders.  Designed to shift paradigms in hospitality excellence, this ground-breaking, multi-category competition offers a unique platform among hotel sales and marketing professionals in the country to tell their stories of excellence and success that resonate well beyond the hotel and resort industry.  It acknowledges customer and business-focused strategies as well as innovative and creative programs that bring about measurable results and return on investments to their properties.

This 2020, we find ourselves in unchartered territory as our daily lives adjust to the rapidly evolving response to the coronavirus pandemic that significantly impacted tourism activities globally.  By the end of the first quarter of 2020, the pandemic had brought international travel to an abrupt halt with countries closing their borders to visitors and tourists, and domestic tourism curtailed by lockdown conditions.

With such extraordinary events unfolding before us, the Virtus Awards needed to reflect this new reality. This year’s edition incorporates two special categories that will honor the contributions of hotel sales and marketing professionals (individuals, teams, and groups) who have worked hard and continue to show the many innovative strategies and inspiring stories of resilience and creativity to weather the economic impact over the past few months.