Setting The Tone of Excellence
HSMA believes excellence should be recognized. That is why in 2015, HSMA launched the Virtus Awards in collaboration with industry stakeholders. Designed to shift paradigms in hospitality excellence, this ground-breaking, multi-category competition offers a unique platform to ignite the passion and drive of hotel sales and marketing professionals to excite the market, to deliver vigorous business, and for the winners to be true exemplars of the tourism and hospitality industry.
In 2020, with the coronavirus pandemic bringing international travel to an abrupt halt and domestic tourism curtailed by lockdown conditions, HSMA persisted in staging the 6th cycle of the Virtus Awards. It reflected the new reality with the creation of three Champion of Resilience special award categories that illumined on the many inspiring stories of resilience, innovation and creativity of hotel sales and marketing professionals in weathering the economic impact of the pandemic to the hospitality industry.
Today, as the Philippines continues to grapple with the global coronavirus pandemic, HSMA has decided to once again focus on the COVID-19 responses of its member-properties for the 7th Virtus Awards. By doing so, HSMA will continue to push the hotel and resort industry forward and drive recovery.